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5
More Web Site Mistakes That Drive Your Web Site Visitors Away
In Less Than 2 Mins.
Don't Drive Your
Web Visitors Away With a Poorly Crafted Web Site..
Visitors
will judge your web site in a few seconds on
its professionalism and appropriateness to what they are looking
for.
You took the leap. You set up a web site to display your important
message. Congratulations! As in life, first impressions are important
on the web. Web researchers found that you have about 2 minutes
to make that first impression a good one. Visitors will judge
your site in those few seconds on its professionalism and appropriateness
to what they are looking for.
In
fact, a web site can lose about one-third of
its potential customers due to poor design, according to a recent
user study conducted by Jakob Nielson, Ph.D., a principal of the
Fremont Calif.-based Nielson Norman Group.
Take
a long hard look at your site. Or ask a friend to give you a brutally
honest review of your web site. Does it pass the test of professionalism?
Are the graphics of good quality and clear? Is the formatting,
font size and font colors consistent throughout the site? Or does
your site commit design mistakes that speak AMATEUR as soon as
it loads?
There are some common mistakes website owners
make that may cause visitors to leave early. Correct these top
5 mistakes to make sure your visitors stay long enough to read
your important message:
Mistake#6
They post “Under Construction” signs all over the
web site.
Under Construction signs posted all over the website
spell UNPROFESSIONAL in a big way. Seasoned site owners understand
the power of patience. They know that timing the launch of your
completed website is much more effective than doing it prematurely.
Solution: Be patient. Wait until
the website is complete before publicizing your site. Doing it
this way, your visitors will be impressed and gain trust faster.
They won’t feel uneasy and run away because they see UNPROFESSIONAL
stamped all over your site with each Under Construction sign.
Mistake
#7 They place brightly colored counters on every web page as a
badge of honor.
The truth is most everyone knows counters can
be set to whatever number you like. If you don’t want to
start your counter at zero, you can easily start it at 10,000.
It raises a red flag of questions. Therefore, it may repel your
visitors faster than it attracts them. Why raise the red flag
of questions, if you don’t have to.
Solution: Need to analyze your
traffic? Look at your in-depth statistics instead.
Mistake
#8 They don’t use copyright statements on their web site.
Some
uniformed web site owners don’t know that their copyright
is effective the moment their creative work is set in a fixed
form. So they fail to put their stamp of ownership on their work.
Solution:
If you truly own your work, claim it. Post your copyright
information at the bottom of every web page.
Mistake #9 They write boring, long and
sometimes complicated copy.
It slows your visitor’s reading to a standstill
if they can’t quickly understand your copy (the words on
your website.) Trust me; your visitor will not stop and get a
dictionary if they can’t understand something. They will
leave quickly.
Solution: Invest time into getting
your copy right. Keep it simple. Get rid of passive verbs and
too many adverbs that rob your copy of power. Use compelling words
in short sentences full of action.
Mistake #10 They fail to identify the
benefits of their products and services.
Most visitors don’t automatically know what
your product or service can do for them. The ‘What’s
in it for me’ is what drives most of us. If that question
is not answered quickly, we may leave before we discover you have
exactly what we’ve been looking for.
Solution: Make it easy for your
visitor. Place your best benefits in your headlines, links and
even picture tags.
Mistake #11 They forget to ask the visitor
to do something.
Beginner site owners leave money on the table
by not asking their visitor to take specific action. They don’t
consider their visitor may be distracted, busy or dormant to any
desire for their product.
Solution: Write marketing with
the idea of what you want to happen after they have read your
copy. What do you want your visitor to do? Write with the conviction
that your prospect will do something after reading—click
through to the sales page, contact you for more information, pick
up the phone and order.
Don’t forget the power of direct commands.
Be specific in your directives. Stop right now and fill in this
coupon. Send for this ezine before you forget. People love easy
steps. They don’t have to decide. The work of deciding what
to do is already done.
First
impressions are important on the web. Follow the simple design
techniques above and stop turning your visitors away at the door.
Use your first few seconds to impress your visitors with simple
design that delivers your powerful message effectively.
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©Earma
Brown, 11 yr. Web Developer, Author, Service Business Owner
Helps service business owners, and writers with full featured
hosting, domain names, websites and a host of other web solutions.
Send any email to webwit@clickeasywebsites.com
for free ezine Web Wit and mini-course ‘Jumpstart Your Website
to Success’ or visit http://www.clickeasywebsites.com
We strive to provide only quality
articles, so if there is a specific topic related to Creating
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any time.
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