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8
Tips to Build Web Site Traffic, P1
How to build
web site traffic to your business web site and prosper...
Visitors
will judge your site in a few seconds on its professionalism and
appropriateness to what they are looking for.
Would
you like to create a magnetic Web Site home page, one that
brings more people to your web site than ever? Webster’s
Dictionary defines magnetic as ‘powerfully attractive.’
What will make your web site's home page
interesting? Good design plays an important part in your
site’s overall effectiveness. But it’s not the flash
that will interest your audience. It’s not the jingles that
will connect with your visitor. It’s the customer benefits
– the ‘what’s in it for me’ list that
create interest and even desire. Create a home page filled with
benefits and it will pull your visitors in. What you say your
product/service can do is much more attractive than a beautiful
web page with weak copy.
Promote with benefits instead of your bio, your
credentials and even the features of your product/service. Put
them in their proper place on your site. But your audience will
most want to know the value of your product to them.
You must answer questions like, “Will it
solve my particular problem?” “What will I gain?”
“What will I lose if I don’t use your service?”
Some universal benefits answer the how tos: getting more passion,
more energy, less fatigue, more money, good relationships, more
time, less trouble, less stress, less drama and trauma. Here’s
a quick tutorial on magnetizing your home page:
1. Develop a list of 10-20 benefits of
each product and service posted on your web site. For
example, a client of mine realized her audience didn’t just
want to know how to get articles written, they wanted to know
why should they write them?
So on the home page selling her article writing
ebook, she started with a list of good reasons to write short
articles to promote: For the serious marketer this ebook explains
step by step how to promote your business, build a gigantic Opt-In
List, increase your traffic, get qualified links, increase your
page rank, grow your affiliate base, become a recognized expert,
and collar more sales.
2.
List specific benefits on your web site. List specific
benefits. Describe how your customer will feel after buying your
product. For example, after you buy my service of teeth whitening,
you’ll look and feel 10 years younger without plastic surgery.
Then post a picture of what your client looks like before and
after the teeth whitening service. Let them see how happier and
more confident they look with whiter teeth. Make your page magnetic
with specific benefits.
3. Let the passion for your topic show
in your web site marketing copy. Which arouses your interest
more? “A 9-Step Power Plan to decimate and dominate the
Consultant’s Marketplace” or “The 9-Step Plan
to Become a Better Consultant.” “How to Convert More
Buyers Into Customers” or “How to use the ‘FTP’
factor to pull amazing clickthrough rates that most marketers
will only dream about!” Magnetize your web page with passion
that creates desire and sales with your audience.
4. Develop the skill of writing headlines
to lead your web site visitors. Provocative titles will
stir interest. Provocative statements capture our attention like
a fish on a hook. They throw out the baited hook and reel a captive
audience in every time. The shocking statement ‘Wives Who
Don’t Want Sex’ even if they don’t have this
problem will get the attention of the curious.
Use the Command statement for an immediate effect,
‘Become an Internet Millionaire!” Even if it’s
a well worn claim, it still captures a large share of attention.
Don’t forget the power of the simple ‘How To”
information title. It alerts your audience that the information
that follows will be simple and easy to digest. Capture the attention
of your audience with a home page filled with magnetic headlines.
Don’t wait. If you wait you could be starting
the next year without the explosive sales and traffic your site
deserves. You have invested time and perhaps money into making
your site the best it can be. Now, create a magnetic home page
by giving your bulleted lists, headlines, subscription forms,
pop-ups and links the power of benefits. Magnetize your home page
and prosper!
8
Tips to Build More Web Traffic to Business Web Site, Part II
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©Earma
Brown, 11 yr. Web Developer, Author, Service Business Owner
Helps service business owners, and writers with full featured
hosting, domain names, websites and a host of other web solutions.
Send any email to webwit@clickeasywebsites.com
for free ezine Web Wit and mini-course ‘Jumpstart Your Website
to Success’ or visit http://www.clickeasywebsites.com
We strive to provide only quality
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