Your Web Site to Explode Your Sales, P1
not working change it. Change is good for business and web site
you making this mistake with your web site? Too many web
site owners look at their site as an online brochure.
They use it as little more than a place to store their office
hours, product or service list. A different way has emerged. Now
your web site can be used as an effective marketing tool. Used
in the right way, it can spear-head many successful marketing
campaigns for you in the near future.
Did you know that many
of your prospects (even locally) will type your business name
or web site name in Google to see what you offer?
Often they are looking to see what you offer compared to your
competitor. Recently, Calif. based USC Annenberg School said from
2005 research, 78.6 Americans go online. An almost equally large
percentage 72.3 say that the search engines provide whatever information
they are looking for.
Find out what it takes
to put the right sales language, content on your web site
and bring more targeted visitors (visitors looking for what you
have to offer.) Know the robots of the various search engines
examine web sites daily looking for good key word food, free information,
To begin to effectively
use your web site to attract leads and customers;
use it to let prospective clients know who you are. Offer valuable
content related to your expertise. Educate, inform them, improve
their lives, their bottom line to attract them back over and over
like bees to honey. Soon you will become Top-Pick over your competition.
Here's the checklist to revise your web site for
_____1. Prepare to succeed with a plan.
A plan will make sure your web site is headed
in the right direction. Make a short list of the top 3-4 goals
for your site. Like, what kind of visitors do you want to attract-leads,
subscribers, product, or service customers. Consider who your
target market is. How do you plan to market your web site? What
are your Web site's contacts and financial goals.
_____2. Rewrite your headlines. Make sure they
lead your prospects to your sales page.
Put headlines filled with benefits on your home
page to direct people to your sales letter. Develop the skill
of writing headlines. Provocative statements capture our attention
like a fish on a hook. They reel a captive audience in every time.
Example Tip: here's a shocking headline a sex
therapist used 'Wives Who Don't Want Sex.' Even if his web visitors
didn't have this problem, it got the attention of the curious.
_____3. Create a Sales Letter for each service
"Only words sell. Flashy even great looking
websites don't convince anyone to call, email you and foremost
of all buy. Only words can do that. In your sales letter, give
your web site visitors a reason why they should buy from you.
_____4. Write compelling copy to keep your visitor
Check your copy for dud phrases. Are you using
over-worked phrases like Welcome to the official site of _____,
to find out about ME, MY Company, My Achievements click here,
or Sign-up for my FREE ezine. Use wording that will convince your
prospects to keep reading, trust you and take action. Insert benefit
loaded headlines, bullets and even links.
If you are getting
traffic from article writing, continue to write them. If you are
getting consistent sign-ups from your newsletter, improve your
letter and grow your subscriber lists. Do not drift far from your
original plan. Keep your main efforts centered on getting better
results from methods that have already worked for you.
You have a great business.
Your success and efforts deserve to go to the next level with
web site marketing. Keep an open mind and heart to new but (proven)
ideas through internet marketing strategies. A proverbial writer
once said, "An intelligent man is open to new ideas, in fact
he looks for them." Be willing to take the time and invest
the money to improve your Web site for better results. You'll
be glad you did especially after your sales explode. Enjoy the
journey and life is made easier.
Your Web Site to Explode Sales, Part 1
Brown, 12 yr. Web Developer, Author, Service Business Owner
Helps service business owners, and writers with full featured
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