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Change
Your Web Site to Explode Your Sales, P2
If it's
not working change it. Change is good for business and web site
marketing!
Are
you making this mistake with your web site? Too many web
site owners look at their site as an online brochure.
They use it as little more than a place to store their office
hours, product or service list. A different way has emerged. Now
your web site can be used as an effective marketing tool. Used
in the right way, it can spear-head many successful marketing
campaigns for you in the near future.
Did you know that many
of your prospects (even locally) will type your business name
or web site name in Google to see what you offer?
Often they are looking to see what you offer compared to your
competitor. Recently, Calif. based USC Annenberg School said from
2005 research, 78.6 Americans go online. An almost equally large
percentage 72.3 say that the search engines provide whatever information
they are looking for.
Find out what it takes
to put the right sales language, content on your web site
and bring more targeted visitors (visitors looking for what you
have to offer.) Know the robots of the various search engines
examine web sites daily looking for good key word food, free information,
and content.
To begin to effectively
use your web site to attract leads and customers;
use it to let prospective clients know who you are. Offer valuable
content related to your expertise. Educate, inform them, improve
their lives, their bottom line to attract them back over and over
like bees to honey. Soon you will become Top-Pick over your competition.
Here's the checklist
to revise your web site for explosive sales:
_____5. Revise
brochure style home page on your web site.
I know your bio, your
achievements, your service list are all important to you. Relax,
don't get rid of them; but do put them on your About Us or even
Contact page. Put on your home page what your visitor came to
your site looking for benefits -- answers, solutions. Let them
see benefits in the form of valuable content that answers their
concerns. Put benefits in your headlines, bullets and even links
to draw your prospects into your site.
_____6. Post
testimonials to web site from clients and customers.
Most everyone wants
to know who else has had a good experience with your product or
service. Testimonials act as a referral and even an endorsement.
The compliments from another customer help melt away your prospect's
fears and doubts about trusting you.
_____7. Seek
to educate your web site visitors by adding valuable content to
your site.
I know every one's
not a teacher. But think about it since you are a professional
you have valuable knowledge and information to offer your web
visitors. Find an easy media to educate inform and generally help
your visitors from your web site. Consider articles, tapes, ebooks,
short reports and briefs to post on your web site.
_____8. Create
a clear call to action on each web site page.
Many website owners
lose countless opportunities to make a sale or capture a lead
because they fail to ask something of their visitors. Call your
visitors to a specific action. At the end of every page use the
power of the direct command whether it's simply directing them
to contact you for further information or a directive to browse
further into your site.
_____9. Use
proven traffic building strategies that get people to your web
site.
Include free search engine traffic, writing and submitting short
articles to directories, other Web sites and newsletters, link
exchanges, an easy blog page for your prospects and customers
to interact with you and get questions answered, and many more
internet marketing strategies.
____10. Focus
your efforts in improving your web site.
Test your improvements
and track the results so you can pin point faster what's working.
Then limit your innovations and focus your efforts. Most of the
time, changes, and improvements are good. In this case, figure
out what's working for you and stick with it.
If you are getting
traffic from article writing, continue to write them. If you are
getting consistent sign-ups from your newsletter, improve your
letter and grow your subscriber lists. Do not drift far from your
original plan. Keep your main efforts centered on getting better
results from methods that have already worked for you.
You have a great business.
Your success and efforts deserve to go to the next level with
web site marketing. Keep an open mind and heart to new but (proven)
ideas through internet marketing strategies. A proverbial writer
once said, "An intelligent man is open to new ideas, in fact
he looks for them." Be willing to take the time and invest
the money to improve your Web site for better results. You'll
be glad you did especially after your sales explode. Enjoy the
journey and life is made easier.
Change
Your Web Site to Explode Sales, Part 1
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©Earma
Brown, 12 yr. Web Developer, Author, Service Business Owner
Helps service business owners, and writers with full featured
hosting, domain names, websites and a host of other web solutions.
Send any email to webwit@clickeasywebsites.com
for free 'Help Your Web Site Pass the Profit Test and mini-course
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