| 5
Mistakes that Stamp Loser on Your Web Site
 Stop
these 5 mistakes & prosper!
Now your small business
web site can be used as an effective marketing tool.
Used in the right way, it can spear-head many successful
marketing campaigns for you in the near future.
Are you making this
mistake with your small business web site? Too many
small business owners look at their web site as an
online brochure. They use it as little more than a
place to store their office hours and service list.
A different way has
emerged. Now your small business web site can be used
as an effective marketing tool. Used in the right
way, it can spear-head many successful marketing campaigns
for you in the near future.
To begin, effectively
use your web site to attract leads and customers;
use it to let prospective clients know who you are.
Offer valuable content related to your expertise.
Attract them back over and over like bees to honey.
Soon you will become Top-Pick over your competition.
Did you know that many
of your prospects (even locally) will type your business
name or web site name in Google to see what you offer?
Often they are looking to see what you offer compared
to your competitor. Recently, Calif. based USC Annenberg
School said from 2005 research, 78.6 Americans go
online. An almost equally large percentage 72.3 say
that the search engines provide whatever information
they are looking for.
To make your small business
Web site more effective, go through this short checklist
and tweak it for better results. Or if you are just
starting, now is the perfect time to put your Internet
marketing plan into place to see new quarter profits.
Stay open to learn what
it takes to put the right sales language and content
on your site bringing more targeted visitors (visitors
looking for what you have to offer.) Know the robots
of the various search engines examine web sites daily
looking for good key word food, free information,
and content.
Correct these small
business web site mistakes and make more profit:
Mistake 1 No
sales letter(s).
Solution: Novice Internet
marketers don't even know they need a sales letter
for their services and products. They missed the foundational
marketing message that said, "Only words sell.
Flashy even great looking websites don't convince
anyone to call, email you and foremost of all buy.
Only words can do that. Write a sales letter for each
service or product you offer. Give your web site visitors
a reason why they should buy from you.
Read
Full Article
|
How
to Drive Targeted Traffic to Your Website Systematically
Grace
World Media, the media ministry of GraceChurchUSA.com
partnered with Good Designs a division of Arrow Productions
to build a website offering additional exposure for
their church family authors, ministers and musical
artists. They wanted a web site to raise awareness
of their media ministry outreach missioned to reach
the world through Christian entertainment (tv broadcasts,
comedy, books, CDs, video and dance.) Additionally,
they wanted an online store to sell their products.
!
