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8
Tips to Magnetize Your Home Page,p1
Pull in visitors
faster than metal to a magnet...
Would
you like to create a magnetic home page, one that magnetizes your
visitors? Webster’s Dictionary defines magnetic as ‘powerfully
attractive.’
What will make your home page interesting? Good design plays an
important part in your site’s overall effectiveness. But
it’s not the flash that will interest your audience. It’s
not the jingles that will connect with your visitor. It’s
the benefits – the ‘what’s in it for me’
list that create interest and even desire. Create a home page
filled with benefits and it will pull your visitors in. What you
say your product/service can do is much more attractive than a
beautiful web page with weak copy.
Promote with benefits instead of your bio,
your credentials and even the features of your product/service.
Put them in their proper place on your site. But your audience
will most want to know the value of your product to them.
You must answer questions like, “Will
it solve my particular problem?” “What will I gain?”
“What will I lose if I don’t use your service?”
Some universal benefits answer the how tos: getting more passion,
more energy, less fatigue, more money, good relationships, more
time, less trouble, less stress, less drama and trauma. Here’s
a quick tutorial on magnetizing your home page:
1.
Develop a list of 10-20 benefits of each product and service.
For example, a client of mine realized her audience didn’t
just want to know how to get articles written, they wanted to
know why should they write them?
So on the home page selling her article
writing ebook, she started with a list of good reasons to write
short articles to promote: For the serious marketer this ebook
explains step by step how to promote your business, build a gigantic
Opt-In List, increase your traffic, get qualified links, increase
your page rank, grow your affiliate base, become a recognized
expert, and collar more sales.
2.
Be specific. List specific benefits. Describe how your
customer will feel after buying your product. For example, after
you buy my service of teeth whitening, you’ll look and feel
10 years younger without plastic surgery. Then post a picture
of what your client looks like before and after the teeth whitening
service. Let them see how happier and more confident they look
with whiter teeth. Make your page magnetic with specific benefits.
3.
Let the passion for your topic show in your marketing copy.
Which arouses your interest more? “A 9-Step Power Plan to
decimate and dominate the Consultant’s Marketplace”
or “The 9-Step Plan to Become a Better Consultant.”
“How to Convert More Buyers Into Customers” or “How
to use the ‘FTP’ factor to pull amazing clickthrough
rates that most marketers will only dream about!” Magnetize
your web page with passion that creates desire and sales with
your audience.
4.
Develop the skill of writing headlines. Provocative titles
will stir interest. Provocative statements capture our attention
like a fish on a hook. They throw out the baited hook and reel
a captive audience in every time. The shocking statement ‘Wives
Who Don’t Want Sex’ even if they don’t have
this problem will get the attention of the curious.
Use the Command statement for an immediate
effect, ‘Become an Internet Millionaire!” Even if
it’s a well worn claim, it still captures a large share
of attention. Don’t forget the power of the simple ‘How
To” information title. It alerts your audience that the
information that follows will be simple and easy to digest. Capture
the attention of your audience with a home page filled with magnetic
headlines.
Don’t
wait. If you wait you could be starting the next year without
the explosive sales and traffic your site deserves. You have invested
time and perhaps money into making your site the best it can be.
Now, create a magnetic home page by giving your bulleted lists,
headlines, subscription forms, pop-ups and links the power of
benefits. Magnetize your home page and prosper!
Magnetize Your Home
Page, Part 2
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©Earma Brown, 11 yr. Web Developer,
Author, Service Business Owner
Helps service business owners, and writers with full featured
hosting, domain names, websites and a host of other web solutions.
Send any email to webwit@clickeasywebsites.com for free ezine
Web Wit and mini-course ‘Jumpstart Your Website to Success’
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